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 Rewarding Insurance Agency  


Miguel Rivera and Lidia Rodríguez were born in Ponce, PR. They were married in January 2013. Mr. Rivera has a bachelor's degree in Marketing and a Master's in International Business while Mrs. Rodríguez has a bachelor's degree in Business Law. In 2010, both obtained their life and health insurance licenses and became agents. In 2013 they moved to Massachusetts and established Rewarding Insurance Agency by 2018. 


Rewarding Insurance Agency is a Latino-owned business that specializes in life and supplemental insurance. Their services consist of Life Insurance, Income Replacement, Final Expense, Foreclosure Protection, and Notary Services. At their office located within the Greater Holyoke Chamber of Commerce in downtown Holyoke, MA they serve more than 500 clients and help them evaluate their options, review their policies and process their claims. With access to more than 15 top of the line insurance carriers, they are able to provide their clients with the best choices of coverage.

Our Team

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Fernando Cerdá-Rodríguez

Licensed Agent

Fernando Cerda is a 20 year old student at Western Connecticut State University majoring in Finance. Fernando is also one of our agents with a life license in the states of Connecticut and Massachusetts who has a great amount of enthusiasm to serve as many families as possible. Being born and raised in Puerto Rico helped him develop advance skills in spanish which will be put into use to help those who need it.


We strive to make a significant difference in the comminutes where we live and operate.